How to Create Marketing Magic!
When you first think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind. Let’s face it. In today’s world, when someone says”create marketing magic” they’re probably processing numbers, identifying markets, and looking for ways to cut costs. Right?
Maybe it’s time to get your nose off the grindstone and have a little fun… Why?
Because to create marketing magic you need creativity! Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.
Use Your Creativity to Create Marketing Magic
As much as I’d rather not use him as an example, Walt Disney is a perfect sample of creativity and marketing walking hand-in-hand! He was a dreamer who put magic into his marketing.
But, creativity can take on several different personas.
- The Explorer: The explorer seeks out bits of interesting and new information like a sponge. Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.
- The Dreamer: A wild imagination is the best friend of a true dreamer. Nothing is impossible in this world.
- The Artist: An artist is able to take a variety of bits and pieces, mix them all together and come up with something that engages the mind.
Which kind are you? and what kind of marketing magic will you create for your next campaign? It doesn’t have to be a cartoon like Walt Disney).
Maybe you can…
- Add pizzazz to your flyers
- Spark a brand new idea for a product/service to market
- Bring to light a brand new way to market your current product/service
- Give color to your ads
- Expose a new way to beat out the competition
Hey, any one of those can great boosters for a marketing campaign. The trouble is that sometimes we feel that everyone is creative, but we’re just an unimaginative lump of gray brain matter destined to plod through life.
Not so! Everyone has an imagination. Sometimes it just needs to be oiled up a little bit to get it loosened up. How long has it been since you put your imagination to work?
Marketing Magic: Exercises in creativity
Here are a few ideas to ‘warm up’ the imagination center.
- Watching a sunrise or sunset
- Organizing a party
- Smelling a flower
It doesn’t take much to start thinking. All you have to do is relax, open your mind, and look for something new. Marketing magic will take care of itself, but first, you have to find what inspires you, and there’s no right or wrong way, either.
The biggest hurdle most people face is belief. Most people assume that they aren’t creative because they can’t write music or paint great works of art.
Research has shown that this biggest difference between”creative” and”non-creative” people is that”creative” people believe they are creative and”non-creative” people believe they are not, as as we know, belief affects everything else that follows.
So pick up a book and read. Listen to audio and new content. Heck, take a stroll out your door and go for a walk – the main idea here is to learn and engage your mind with new ideas and new concepts… See what others are doing and use everything around you to ignite your creativity.
But even more than striking up creativity (and this is important) you have to learn the specific strategies behind creating marketing magic.
Being creative is a must for creating marketing magic, but the GOAL is to attract people to you, your products, and your services. Take a look at these 3 weird marketing tricks that has generated millions in sales.